🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BA61BA
RGB
rgb(186, 97, 186)
HSL
hsl(300°, 39%, 55%)
CMYK
C:0% M:48% Y:0% K:27%
Luminance
0.2276
WCAG Accessibility
Aa — #BA61BA
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #BA61BA
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BA61BA
#5FB95F
Analogous
#8C5FB9
#BA61BA
#B95F8C
Triadic
#BA61BA
#B9B95F
#5FB9B9
Split-comp.
#BA61BA
#8CB95F
#5FB98C
Tetradic
#BA61BA
#B98C5F
#5FB95F
#5F8CB9
Monochromatic
#311B31
#733F73
#AE6BAE
#C08CC0
#DBBDDB
Suggested palettes for this hue.