🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD67BC
RGB
rgb(189, 103, 188)
HSL
hsl(301°, 39%, 57%)
CMYK
C:0% M:46% Y:1% K:26%
Luminance
0.2443
WCAG Accessibility
Aa — #BD67BC
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #BD67BC
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD67BC
#67BC68
Analogous
#9367BC
#BD67BC
#BC6790
Triadic
#BD67BC
#BBBC67
#67BBBC
Split-comp.
#BD67BC
#90BC67
#67BC93
Tetradic
#BD67BC
#BC9367
#67BC68
#6790BC
Monochromatic
#381F38
#7A4379
#B172B0
#C392C2
#DEC4DE
Suggested palettes for this hue.