🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BF281F
RGB
rgb(191, 40, 31)
HSL
hsl(3°, 72%, 44%)
CMYK
C:0% M:79% Y:84% K:25%
Luminance
0.1254
WCAG Accessibility
Aa — #BF281F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BF281F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BF281F
#1FB9C1
Analogous
#C11F68
#BF281F
#C1781F
Triadic
#BF281F
#1FC127
#271FC1
Split-comp.
#BF281F
#1FC178
#1F68C1
Tetradic
#BF281F
#68C11F
#1FB9C1
#781FC1
Monochromatic
#EFBFBD
#DC706A
#B6322B
#8C2621
#4E1512
Suggested palettes for this hue.