🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BF4C31
RGB
rgb(191, 76, 49)
HSL
hsl(11°, 59%, 47%)
CMYK
C:0% M:60% Y:74% K:25%
Luminance
0.1644
WCAG Accessibility
Aa — #BF4C31
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BF4C31
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BF4C31
#31A5BF
Analogous
#BF315E
#BF4C31
#BF9231
Triadic
#BF4C31
#31BF4B
#4B31BF
Split-comp.
#BF4C31
#31BF92
#315EBF
Tetradic
#BF4C31
#5EBF31
#31A5BF
#9231BF
Monochromatic
#EED4CE
#D49182
#B3533D
#8D4130
#54271D
Suggested palettes for this hue.