🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#C40718
RGB
rgb(196, 7, 24)
HSL
hsl(355°, 93%, 40%)
CMYK
C:0% M:96% Y:88% K:23%
Luminance
0.1198
WCAG Accessibility
Aa — #C40718
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #C40718
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#C40718
#07C5B5
Analogous
#C50776
#C40718
#C55607
Triadic
#C40718
#17C507
#0717C5
Split-comp.
#C40718
#07C556
#0776C5
Tetradic
#C40718
#76C507
#07C5B5
#5607C5
Monochromatic
#F6A2A9
#EE4452
#BB111F
#8C0D18
#46070C
Suggested palettes for this hue.