Similar colors View all →
Imperial Red
#D31D29
Imperial Red
#E63946
Brick Red
#B22222
Crimson
#DC143C
Alizarin
#C0392B
Pure Red
#FF0000
Flash Red
#FF4757
Indian Red
#CD5C5C
Mahogany
#A94442
Salmon Pink
#FB7185
Dark Red
#8B0000
Rosy Coral
#FF6B6B
Hot Chocolate
#D2691E
"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #D31D29
RGB rgb(211, 29, 41)
HSL hsl(356°, 76%, 47%)
CMYK C:0% M:86% Y:81% K:17%
Luminance 0.1474
WCAG Accessibility
On white 5.28:1
Aa — #D31D29
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.98:1
Aa — #D31D29
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#D31D29 #1DD3C7
Analogous
#D31D84 #D31D29 #D36C1D
Triadic
#D31D29 #29D31D #1D29D3
Split-comp.
#D31D29 #1DD36C #1D84D3
Tetradic
#D31D29 #84D31D #1DD3C7 #6C1DD3
Monochromatic
#F4C8CB #E2737B #C72933 #9D2028 #5D1318
Suggested palettes for this hue.
Dragonfruit View all →
Matcha View all →
Pearl Zen View all →

  
Discover more colors View all →
Pure Red
#FF0000
Flash Red
#FF4757
Mahogany
#A94442
Brick Red
#B22222
Imperial Red
#E63946
Indian Red
#CD5C5C
Rosy Coral
#FF6B6B
Crimson
#DC143C
🔄 Converter ♿ Contrast 🌈 Gradient