🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D7001D
RGB
rgb(215, 0, 29)
HSL
hsl(352°, 100%, 42%)
CMYK
C:0% M:100% Y:87% K:16%
Luminance
0.1467
WCAG Accessibility
Aa — #D7001D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #D7001D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D7001D
#00D6BA
Analogous
#D60088
#D7001D
#D64F00
Triadic
#D7001D
#1DD600
#001DD6
Split-comp.
#D7001D
#00D64F
#0088D6
Tetradic
#D7001D
#88D600
#00D6BA
#4F00D6
Monochromatic
#FAA8B3
#F5475E
#CB0B24
#9B081C
#52040F
Suggested palettes for this hue.