🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D72DD5
RGB
rgb(215, 45, 213)
HSL
hsl(301°, 68%, 51%)
CMYK
C:0% M:79% Y:1% K:16%
Luminance
0.2104
WCAG Accessibility
Aa — #D72DD5
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #D72DD5
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D72DD5
#2DD730
Analogous
#852DD7
#D72DD5
#D72D7F
Triadic
#D72DD5
#D4D72D
#2DD4D7
Split-comp.
#D72DD5
#7FD72D
#2DD785
Tetradic
#D72DD5
#D7852D
#2DD730
#2D7FD7
Monochromatic
#2C0C2C
#7D217B
#CB3AC8
#D562D3
#E59EE4
Suggested palettes for this hue.