🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D74E28
RGB
rgb(215, 78, 40)
HSL
hsl(13°, 69%, 50%)
CMYK
C:0% M:64% Y:81% K:16%
Luminance
0.2001
WCAG Accessibility
Aa — #D74E28
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #D74E28
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D74E28
#28B1D7
Analogous
#D72859
#D74E28
#D7A628
Triadic
#D74E28
#28D74E
#4E28D7
Split-comp.
#D74E28
#28D7A6
#2859D7
Tetradic
#D74E28
#59D728
#28B1D7
#A628D7
Monochromatic
#29110A
#7A331F
#CB5534
#D5775D
#E5AA9A
Suggested palettes for this hue.