🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D9001B
RGB
rgb(217, 0, 27)
HSL
hsl(353°, 100%, 43%)
CMYK
C:0% M:100% Y:88% K:15%
Luminance
0.1496
WCAG Accessibility
Aa — #D9001B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #D9001B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D9001B
#00DBC2
Analogous
#DB0087
#D9001B
#DB5400
Triadic
#D9001B
#1ADB00
#001ADB
Split-comp.
#D9001B
#00DB54
#0087DB
Tetradic
#D9001B
#87DB00
#00DBC2
#5400DB
Monochromatic
#FBADB6
#F64C60
#D00B22
#A0081A
#57050E
Suggested palettes for this hue.