Similar colors View all →
Pure Red
#E81313
Pure Red
#FF0000
Imperial Red
#E63946
Brick Red
#B22222
Crimson
#DC143C
Dark Red
#8B0000
Rosy Coral
#FF6B6B
Flash Red
#FF4757
Alizarin
#C0392B
Indian Red
#CD5C5C
Rust
#C2410C
Salmon Pink
#FB7185
Mahogany
#A94442
"Pure Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #E81313
RGB rgb(232, 19, 19)
HSL hsl(0°, 85%, 49%)
CMYK C:0% M:92% Y:92% K:9%
Luminance 0.1753
WCAG Accessibility
On white 4.63:1
Aa — #E81313
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 4.53:1
Aa — #E81313
Secondary text
✓ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#E81313 #13E7E7
Analogous
#E7137D #E81313 #E77D13
Triadic
#E81313 #13E713 #1313E7
Split-comp.
#E81313 #13E77D #137DE7
Tetradic
#E81313 #7DE713 #13E7E7 #7D13E7
Monochromatic
#F8CECE #EB7575 #DB1F1F #AE1919 #6B0F0F
Suggested palettes for this hue.
Moss & Stone View all →
Kyoto Zen View all →
Marrakech View all →

  
Discover more colors View all →
Flash Red
#FF4757
Mahogany
#A94442
Alizarin
#C0392B
Pure Red
#FF0000
Dark Red
#8B0000
Imperial Red
#E63946
Crimson
#DC143C
Brick Red
#B22222
🔄 Converter ♿ Contrast 🌈 Gradient