🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#73319C
RGB
rgb(115, 49, 156)
HSL
hsl(277°, 52%, 40%)
CMYK
C:26% M:69% Y:0% K:39%
Luminance
0.0804
WCAG Accessibility
Aa — #73319C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #73319C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#73319C
#5A9B31
Analogous
#3D319B
#73319C
#9B318F
Triadic
#73319C
#9B7231
#319B72
Split-comp.
#73319C
#8F9B31
#319B3D
Tetradic
#73319C
#9B3D31
#5A9B31
#318F9B
Monochromatic
#D1B7E1
#A36EC4
#703B91
#542C6D
#2A1636
Suggested palettes for this hue.