🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7C2E20
RGB
rgb(124, 46, 32)
HSL
hsl(9°, 59%, 31%)
CMYK
C:0% M:63% Y:74% K:51%
Luminance
0.0608
WCAG Accessibility
Aa — #7C2E20
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7C2E20
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7C2E20
#20707E
Analogous
#7E2041
#7C2E20
#7E5D20
Triadic
#7C2E20
#207E2E
#2E207E
Split-comp.
#7C2E20
#207E5D
#20417E
Tetradic
#7C2E20
#417E20
#20707E
#5D207E
Monochromatic
#D99C91
#BF5745
#763428
#50231B
#170A08
Suggested palettes for this hue.