🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A32EA3
RGB
rgb(163, 46, 163)
HSL
hsl(300°, 56%, 41%)
CMYK
C:0% M:72% Y:0% K:36%
Luminance
0.1229
WCAG Accessibility
Aa — #A32EA3
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A32EA3
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A32EA3
#2EA32E
Analogous
#692EA3
#A32EA3
#A32E69
Triadic
#A32EA3
#A3A32E
#2EA3A3
Split-comp.
#A32EA3
#69A32E
#2EA369
Tetradic
#A32EA3
#A3692E
#2EA32E
#2E69A3
Monochromatic
#E5B8E5
#C96EC9
#993899
#732B73
#3C163C
Suggested palettes for this hue.