🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Mahogany pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD4440
RGB
rgb(173, 68, 64)
HSL
hsl(2°, 46%, 46%)
CMYK
C:0% M:61% Y:63% K:32%
Luminance
0.133
WCAG Accessibility
Aa — #AD4440
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AD4440
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AD4440
#3FA8AB
Analogous
#AB3F72
#AD4440
#AB793F
Triadic
#AD4440
#3FAB43
#433FAB
Split-comp.
#AD4440
#3FAB79
#3F72AB
Tetradic
#AD4440
#72AB3F
#3FA8AB
#793FAB
Monochromatic
#E8CFCE
#C88B89
#A04E4B
#7D3D3B
#492422
Suggested palettes for this hue.