🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brown pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD7972
RGB
rgb(173, 121, 114)
HSL
hsl(7°, 26%, 56%)
CMYK
C:0% M:30% Y:34% K:32%
Luminance
0.2416
WCAG Accessibility
Aa — #AD7972
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #AD7972
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AD7972
#72A5AC
Analogous
#AC7288
#AD7972
#AC9672
Triadic
#AD7972
#72AC78
#7872AC
Split-comp.
#AD7972
#72AC96
#7288AC
Tetradic
#AD7972
#88AC72
#72A5AC
#9672AC
Monochromatic
#2F2422
#6A514D
#A1817D
#B69E9A
#D6C9C7
Suggested palettes for this hue.