🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B5040D
RGB
rgb(181, 4, 13)
HSL
hsl(357°, 96%, 36%)
CMYK
C:0% M:98% Y:93% K:29%
Luminance
0.1002
WCAG Accessibility
Aa — #B5040D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #B5040D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#B5040D
#04B4AB
Analogous
#B40465
#B5040D
#B45304
Triadic
#B5040D
#0CB404
#040CB4
Split-comp.
#B5040D
#04B453
#0465B4
Tetradic
#B5040D
#65B404
#04B4AB
#5304B4
Monochromatic
#F68D92
#EF2E38
#AB0D15
#7B090F
#340406
Suggested palettes for this hue.