🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD2500
RGB
rgb(189, 37, 0)
HSL
hsl(12°, 100%, 37%)
CMYK
C:0% M:80% Y:100% K:26%
Luminance
0.1202
WCAG Accessibility
Aa — #BD2500
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD2500
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD2500
#0097BD
Analogous
#BD0039
#BD2500
#BD8400
Triadic
#BD2500
#00BD26
#2600BD
Split-comp.
#BD2500
#00BD84
#0039BD
Tetradic
#BD2500
#39BD00
#0097BD
#8400BD
Monochromatic
#F9A590
#F4562F
#B32B09
#832007
#3A0E03
Suggested palettes for this hue.