🧠 Psychology
Fresh and soothing color. Evokes clarity, communication and technological innovation.
✨ Uses
Tech, health, communication, SaaS, media.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#17698C
RGB
rgb(23, 105, 140)
HSL
hsl(198°, 72%, 32%)
CMYK
C:84% M:25% Y:0% K:45%
Luminance
0.1219
WCAG Accessibility
Aa — #17698C
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #17698C
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#17698C
#8C3A17
Analogous
#178C75
#17698C
#172E8C
Triadic
#17698C
#8C1769
#698C17
Split-comp.
#17698C
#8C172E
#8C7517
Tetradic
#17698C
#75178C
#8C3A17
#2E8C17
Monochromatic
#8BC9E4
#39A3D0
#1F6684
#15465B
#07161D
Suggested palettes for this hue.