🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#1D77BD
RGB
rgb(29, 119, 189)
HSL
hsl(206°, 73%, 43%)
CMYK
C:85% M:37% Y:0% K:26%
Luminance
0.1729
WCAG Accessibility
Aa — #1D77BD
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #1D77BD
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#1D77BD
#BE631E
Analogous
#1EBEB3
#1D77BD
#1E28BE
Triadic
#1D77BD
#BE1E78
#78BE1E
Split-comp.
#1D77BD
#BE1E28
#BEB31E
Tetradic
#1D77BD
#B31EBE
#BE631E
#28BE1E
Monochromatic
#B8D7EF
#65A9DC
#2977B3
#1F5B89
#11324B
Suggested palettes for this hue.