🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#230621
RGB
rgb(35, 6, 33)
HSL
hsl(304°, 71%, 8%)
CMYK
C:0% M:83% Y:6% K:86%
Luminance
0.0037
WCAG Accessibility
Aa — #230621
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #230621
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#230621
#062308
Analogous
#160623
#230621
#230612
Triadic
#230621
#212306
#062123
Split-comp.
#230621
#122306
#062316
Tetradic
#230621
#231606
#062308
#061223
Monochromatic
#C530BB
#731C6D
#21081F
#000000
#000000
Suggested palettes for this hue.