🧠 Psychology
Fresh and soothing color. Evokes clarity, communication and technological innovation.
✨ Uses
Tech, health, communication, SaaS, media.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#278BB0
RGB
rgb(39, 139, 176)
HSL
hsl(196°, 64%, 42%)
CMYK
C:78% M:21% Y:0% K:31%
Luminance
0.2236
WCAG Accessibility
Aa — #278BB0
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #278BB0
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#278BB0
#B04B27
Analogous
#27B090
#278BB0
#2747B0
Triadic
#278BB0
#B0278B
#8BB027
Split-comp.
#278BB0
#B02747
#B09027
Tetradic
#278BB0
#9027B0
#B04B27
#47B027
Monochromatic
#B8DDEA
#6AB7D2
#3186A5
#26667E
#143643
Suggested palettes for this hue.