🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#280740
RGB
rgb(40, 7, 64)
HSL
hsl(275°, 80%, 14%)
CMYK
C:38% M:89% Y:0% K:75%
Luminance
0.0073
WCAG Accessibility
Aa — #280740
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #280740
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#280740
#1F4007
Analogous
#0C0740
#280740
#40073C
Triadic
#280740
#402807
#074028
Split-comp.
#280740
#3C4007
#07400C
Tetradic
#280740
#400C07
#1F4007
#073B40
Monochromatic
#9738DC
#611A93
#280B3D
#0B0311
#000000
Suggested palettes for this hue.