🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#280D01
RGB
rgb(40, 13, 1)
HSL
hsl(18°, 95%, 8%)
CMYK
C:0% M:67% Y:98% K:84%
Luminance
0.0046
WCAG Accessibility
Aa — #280D01
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #280D01
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#280D01
#011C28
Analogous
#280109
#280D01
#282001
Triadic
#280D01
#01280D
#0D0128
Split-comp.
#280D01
#012820
#010928
Tetradic
#280D01
#092801
#011C28
#200128
Monochromatic
#E25112
#842F0B
#260D03
#000000
#000000
Suggested palettes for this hue.