🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#400707
RGB
rgb(64, 7, 7)
HSL
hsl(0°, 80%, 14%)
CMYK
C:0% M:89% Y:89% K:75%
Luminance
0.0104
WCAG Accessibility
Aa — #400707
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #400707
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#400707
#074040
Analogous
#400724
#400707
#402407
Triadic
#400707
#074007
#070740
Split-comp.
#400707
#074024
#072440
Tetradic
#400707
#244007
#074040
#240740
Monochromatic
#DC3838
#931A1A
#3D0B0B
#110303
#000000
Suggested palettes for this hue.