🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#40071A
RGB
rgb(64, 7, 26)
HSL
hsl(340°, 80%, 14%)
CMYK
C:0% M:89% Y:59% K:75%
Luminance
0.0109
WCAG Accessibility
Aa — #40071A
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #40071A
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#40071A
#07402D
Analogous
#400737
#40071A
#401107
Triadic
#40071A
#1A4007
#071A40
Split-comp.
#40071A
#074011
#073740
Tetradic
#40071A
#374007
#07402D
#110740
Monochromatic
#DC386E
#931A42
#3D0B1B
#110308
#000000
Suggested palettes for this hue.