🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#690C07
RGB
rgb(105, 12, 7)
HSL
hsl(3°, 87%, 22%)
CMYK
C:0% M:89% Y:93% K:59%
Luminance
0.0311
WCAG Accessibility
Aa — #690C07
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #690C07
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#690C07
#076469
Analogous
#690733
#690C07
#693D07
Triadic
#690C07
#07690C
#0C0769
Split-comp.
#690C07
#07693D
#073369
Tetradic
#690C07
#336907
#076469
#3D0769
Monochromatic
#E95B53
#BE2119
#63110D
#360907
#000000
Suggested palettes for this hue.