🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#723B9B
RGB
rgb(114, 59, 155)
HSL
hsl(274°, 45%, 42%)
CMYK
C:26% M:62% Y:0% K:39%
Luminance
0.0889
WCAG Accessibility
Aa — #723B9B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #723B9B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#723B9B
#659B3B
Analogous
#413B9B
#723B9B
#9B3B95
Triadic
#723B9B
#9B723B
#3B9B72
Split-comp.
#723B9B
#959B3B
#3B9B41
Tetradic
#723B9B
#9B413B
#659B3B
#3B959B
Monochromatic
#D3C1E1
#A37CC0
#704691
#55356E
#2D1C3B
Suggested palettes for this hue.