🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#723F97
RGB
rgb(114, 63, 151)
HSL
hsl(275°, 41%, 42%)
CMYK
C:25% M:58% Y:0% K:41%
Luminance
0.092
WCAG Accessibility
Aa — #723F97
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #723F97
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#723F97
#64973F
Analogous
#473F97
#723F97
#973F90
Triadic
#723F97
#97723F
#3F9772
Split-comp.
#723F97
#90973F
#3F9747
Tetradic
#723F97
#97473F
#64973F
#3F9097
Monochromatic
#D3C3DF
#A380BC
#714A8C
#56386B
#2E1E39
Suggested palettes for this hue.