🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#724B8B
RGB
rgb(114, 75, 139)
HSL
hsl(277°, 30%, 42%)
CMYK
C:18% M:46% Y:0% K:45%
Luminance
0.1036
WCAG Accessibility
Aa — #724B8B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #724B8B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#724B8B
#648B4B
Analogous
#524B8B
#724B8B
#8B4B84
Triadic
#724B8B
#8B734B
#4B8B73
Split-comp.
#724B8B
#848B4B
#4B8B52
Tetradic
#724B8B
#8B524B
#648B4B
#4B848B
Monochromatic
#D3C8DA
#A38BB1
#705681
#554162
#2D2334
Suggested palettes for this hue.