🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#731BBB
RGB
rgb(115, 27, 187)
HSL
hsl(273°, 75%, 42%)
CMYK
C:39% M:86% Y:0% K:27%
Luminance
0.0785
WCAG Accessibility
Aa — #731BBB
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #731BBB
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#731BBB
#63BB1B
Analogous
#231BBB
#731BBB
#BB1BB3
Triadic
#731BBB
#BB731B
#1BBB73
Split-comp.
#731BBB
#B3BB1B
#1BBB23
Tetradic
#731BBB
#BB231B
#63BB1B
#1BB3BB
Monochromatic
#D4B3EF
#A45FDD
#7225B1
#571D87
#2E0F48
Suggested palettes for this hue.