🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#731EB8
RGB
rgb(115, 30, 184)
HSL
hsl(273°, 72%, 42%)
CMYK
C:38% M:84% Y:0% K:28%
Luminance
0.0785
WCAG Accessibility
Aa — #731EB8
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #731EB8
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#731EB8
#63B81E
Analogous
#261EB8
#731EB8
#B81EB1
Triadic
#731EB8
#B8731E
#1EB873
Split-comp.
#731EB8
#B1B81E
#1EB826
Tetradic
#731EB8
#B8261E
#63B81E
#1EB1B8
Monochromatic
#D4B5EE
#A462DA
#7229AE
#571F84
#2E1046
Suggested palettes for this hue.