🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#731FB7
RGB
rgb(115, 31, 183)
HSL
hsl(273°, 71%, 42%)
CMYK
C:37% M:83% Y:0% K:28%
Luminance
0.0786
WCAG Accessibility
Aa — #731FB7
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #731FB7
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#731FB7
#63B71F
Analogous
#271FB7
#731FB7
#B71FB0
Triadic
#731FB7
#B7731F
#1FB773
Split-comp.
#731FB7
#B0B71F
#1FB727
Tetradic
#731FB7
#B7271F
#63B71F
#1FB0B7
Monochromatic
#D4B5ED
#A463D9
#722AAC
#572083
#2E1146
Suggested palettes for this hue.