🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#744691
RGB
rgb(116, 70, 145)
HSL
hsl(277°, 35%, 42%)
CMYK
C:20% M:52% Y:0% K:43%
Luminance
0.1001
WCAG Accessibility
Aa — #744691
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #744691
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#744691
#629146
Analogous
#4E4691
#744691
#914688
Triadic
#744691
#917446
#469174
Split-comp.
#744691
#889146
#46914E
Tetradic
#744691
#914E46
#629146
#468891
Monochromatic
#D4C6DD
#A486B6
#715086
#563D66
#2E2136
Suggested palettes for this hue.