🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#744790
RGB
rgb(116, 71, 144)
HSL
hsl(277°, 34%, 42%)
CMYK
C:19% M:51% Y:0% K:44%
Luminance
0.1011
WCAG Accessibility
Aa — #744790
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #744790
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#744790
#639047
Analogous
#4F4790
#744790
#904787
Triadic
#744790
#907447
#479074
Split-comp.
#744790
#879047
#47904F
Tetradic
#744790
#904F47
#639047
#478790
Monochromatic
#D4C6DC
#A487B5
#715185
#563E65
#2E2136
Suggested palettes for this hue.