🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7618A0
RGB
rgb(118, 24, 160)
HSL
hsl(281°, 74%, 36%)
CMYK
C:26% M:85% Y:0% K:37%
Luminance
0.0689
WCAG Accessibility
Aa — #7618A0
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7618A0
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7618A0
#43A018
Analogous
#3118A0
#7618A0
#A01887
Triadic
#7618A0
#A07518
#18A075
Split-comp.
#7618A0
#87A018
#18A031
Tetradic
#7618A0
#A03118
#43A018
#1887A0
Monochromatic
#D09BE9
#A947D7
#712197
#52186D
#230A2E
Suggested palettes for this hue.