🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#764691
RGB
rgb(118, 70, 145)
HSL
hsl(278°, 35%, 42%)
CMYK
C:19% M:52% Y:0% K:43%
Luminance
0.1015
WCAG Accessibility
Aa — #764691
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #764691
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#764691
#619146
Analogous
#504691
#764691
#914687
Triadic
#764691
#917546
#469175
Split-comp.
#764691
#879146
#469150
Tetradic
#764691
#915046
#619146
#468791
Monochromatic
#D4C6DD
#A586B6
#725086
#573D66
#2E2136
Suggested palettes for this hue.