🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7701A2
RGB
rgb(119, 1, 162)
HSL
hsl(284°, 99%, 32%)
CMYK
C:27% M:99% Y:0% K:36%
Luminance
0.0664
WCAG Accessibility
Aa — #7701A2
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7701A2
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7701A2
#2CA201
Analogous
#2701A2
#7701A2
#A2017D
Triadic
#7701A2
#A27701
#01A277
Split-comp.
#7701A2
#7DA201
#01A227
Tetradic
#7701A2
#A22701
#2CA201
#017DA2
Monochromatic
#D578F7
#B718F2
#73099A
#4F066A
#190222
Suggested palettes for this hue.