🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#770B99
RGB
rgb(119, 11, 153)
HSL
hsl(286°, 87%, 32%)
CMYK
C:22% M:93% Y:0% K:40%
Luminance
0.0639
WCAG Accessibility
Aa — #770B99
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #770B99
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#770B99
#2C990B
Analogous
#300B99
#770B99
#990B73
Triadic
#770B99
#99770B
#0B9977
Split-comp.
#770B99
#73990B
#0B9930
Tetradic
#770B99
#99300B
#2C990B
#0B7399
Monochromatic
#D581EF
#B726E3
#731390
#4F0D63
#190420
Suggested palettes for this hue.