🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#774A8C
RGB
rgb(119, 74, 140)
HSL
hsl(281°, 31%, 42%)
CMYK
C:15% M:47% Y:0% K:45%
Luminance
0.1061
WCAG Accessibility
Aa — #774A8C
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #774A8C
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#774A8C
#5F8C4A
Analogous
#564A8C
#774A8C
#8C4A80
Triadic
#774A8C
#8C774A
#4A8C77
Split-comp.
#774A8C
#808C4A
#4A8C56
Tetradic
#774A8C
#8C564A
#5F8C4A
#4A808C
Monochromatic
#D5C7DB
#A68AB2
#735582
#584063
#2F2234
Suggested palettes for this hue.