🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7C3227
RGB
rgb(124, 50, 39)
HSL
hsl(8°, 52%, 32%)
CMYK
C:0% M:60% Y:69% K:51%
Luminance
0.0645
WCAG Accessibility
Aa — #7C3227
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7C3227
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7C3227
#27717C
Analogous
#7C2746
#7C3227
#7C5D27
Triadic
#7C3227
#277C32
#32277C
Split-comp.
#7C3227
#277C5D
#27467C
Tetradic
#7C3227
#467C27
#27717C
#5D277C
Monochromatic
#D6A29A
#B85F51
#74382F
#502721
#190C0A
Suggested palettes for this hue.