Similar colors View all →
Imperial Red
#901321
Imperial Red
#E63946
Crimson
#DC143C
Brick Red
#B22222
Dark Red
#8B0000
Salmon Pink
#FB7185
Flash Red
#FF4757
Alizarin
#C0392B
Pure Red
#FF0000
Indian Red
#CD5C5C
Mahogany
#A94442
Rosy Coral
#FF6B6B
Dusty Pink
#FFB6C1
"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #901321
RGB rgb(144, 19, 33)
HSL hsl(353°, 77%, 32%)
CMYK C:0% M:87% Y:77% K:44%
Luminance 0.0636
WCAG Accessibility
On white 9.13:1
Aa — #901321
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 2.3:1
Aa — #901321
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#901321 #139082
Analogous
#901360 #901321 #904313
Triadic
#901321 #219013 #132190
Split-comp.
#901321 #139043 #136090
Tetradic
#901321 #609013 #139082 #431390
Monochromatic
#E78893 #D73346 #881B28 #5E131B #1E0609
Suggested palettes for this hue.
Arctic Tundra View all →
Tropical Jungle View all →
Velvet & Silk View all →

  
Discover more colors View all →
Imperial Red
#E63946
Indian Red
#CD5C5C
Crimson
#DC143C
Dark Red
#8B0000
Mahogany
#A94442
Brick Red
#B22222
Rosy Coral
#FF6B6B
Alizarin
#C0392B
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