🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#90478C
RGB
rgb(144, 71, 140)
HSL
hsl(303°, 34%, 42%)
CMYK
C:0% M:51% Y:3% K:44%
Luminance
0.1227
WCAG Accessibility
Aa — #90478C
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #90478C
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#90478C
#47904A
Analogous
#6F4790
#90478C
#904767
Triadic
#90478C
#8C9047
#478C90
Split-comp.
#90478C
#679047
#47906F
Tetradic
#90478C
#906F47
#47904A
#476790
Monochromatic
#DCC6DB
#B587B3
#855182
#653E63
#362135
Suggested palettes for this hue.