🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#93438F
RGB
rgb(147, 67, 143)
HSL
hsl(303°, 37%, 42%)
CMYK
C:0% M:54% Y:3% K:42%
Luminance
0.1213
WCAG Accessibility
Aa — #93438F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #93438F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#93438F
#439347
Analogous
#6F4393
#93438F
#934367
Triadic
#93438F
#8F9343
#438F93
Split-comp.
#93438F
#679343
#43936F
Tetradic
#93438F
#936F43
#439347
#436793
Monochromatic
#DDC5DC
#B884B6
#884E85
#683C65
#372036
Suggested palettes for this hue.