🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#96120D
RGB
rgb(150, 18, 13)
HSL
hsl(2°, 84%, 32%)
CMYK
C:0% M:88% Y:91% K:41%
Luminance
0.0684
WCAG Accessibility
Aa — #96120D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #96120D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#96120D
#0D9296
Analogous
#960D4D
#96120D
#96560D
Triadic
#96120D
#0D9612
#120D96
Split-comp.
#96120D
#0D9656
#0D4D96
Tetradic
#96120D
#4D960D
#0D9296
#560D96
Monochromatic
#EC8683
#DF302A
#8E1915
#62110F
#1F0605
Suggested palettes for this hue.