🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#96160D
RGB
rgb(150, 22, 13)
HSL
hsl(4°, 84%, 32%)
CMYK
C:0% M:85% Y:91% K:41%
Luminance
0.0695
WCAG Accessibility
Aa — #96160D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #96160D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#96160D
#0D8D96
Analogous
#960D48
#96160D
#965B0D
Triadic
#96160D
#0D9616
#160D96
Split-comp.
#96160D
#0D965B
#0D4896
Tetradic
#96160D
#48960D
#0D8D96
#5B0D96
Monochromatic
#EC8A83
#DF362A
#8E1D15
#62140F
#1F0605
Suggested palettes for this hue.