🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#96220D
RGB
rgb(150, 34, 13)
HSL
hsl(9°, 84%, 32%)
CMYK
C:0% M:77% Y:91% K:41%
Luminance
0.0748
WCAG Accessibility
Aa — #96220D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #96220D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#96220D
#0D8296
Analogous
#960D3D
#96220D
#96660D
Triadic
#96220D
#0D9622
#220D96
Split-comp.
#96220D
#0D9666
#0D3D96
Tetradic
#96220D
#3D960D
#0D8296
#660D96
Monochromatic
#EC9383
#DF452A
#8E2715
#621B0F
#1F0905
Suggested palettes for this hue.