🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#96280D
RGB
rgb(150, 40, 13)
HSL
hsl(12°, 84%, 32%)
CMYK
C:0% M:73% Y:91% K:41%
Luminance
0.0784
WCAG Accessibility
Aa — #96280D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #96280D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#96280D
#0D7B96
Analogous
#960D36
#96280D
#966D0D
Triadic
#96280D
#0D9628
#280D96
Split-comp.
#96280D
#0D966D
#0D3696
Tetradic
#96280D
#36960D
#0D7B96
#6D0D96
Monochromatic
#EC9883
#DF4E2A
#8E2D15
#621F0F
#1F0A05
Suggested palettes for this hue.