🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#96320D
RGB
rgb(150, 50, 13)
HSL
hsl(16°, 84%, 32%)
CMYK
C:0% M:67% Y:91% K:41%
Luminance
0.0861
WCAG Accessibility
Aa — #96320D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #96320D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#96320D
#0D7296
Analogous
#960D2D
#96320D
#96760D
Triadic
#96320D
#0D9632
#320D96
Split-comp.
#96320D
#0D9676
#0D2D96
Tetradic
#96320D
#2D960D
#0D7296
#760D96
Monochromatic
#EC9F83
#DF5A2A
#8E3515
#62250F
#1F0C05
Suggested palettes for this hue.