🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#964794
RGB
rgb(150, 71, 148)
HSL
hsl(302°, 36%, 43%)
CMYK
C:0% M:53% Y:1% K:41%
Luminance
0.1309
WCAG Accessibility
Aa — #964794
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #964794
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#964794
#469549
Analogous
#704695
#964794
#95466B
Triadic
#964794
#929546
#469295
Split-comp.
#964794
#6B9546
#469570
Tetradic
#964794
#957046
#469549
#466B95
Monochromatic
#DFC8DE
#B988B8
#8A5188
#6A3E69
#3A2239
Suggested palettes for this hue.